Color Print: 720/- BDT (Please Contact us for color print)

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:

• Baby-Face Bias
• Expectation Effect
• Golden Ration
• Ockham's Razor
• Proximity
• Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).

Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes are included, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Color Print: 580/- BDT (Please Contact us for color print)

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

Color print: 590/- BDT

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

• Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
• Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes
• Learn how to immediately apply what you’ve learned to improve your products and services
• Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Venerated for millennia by three faiths, torn by irreconcilable conflict, conquered, rebuilt, and mourned for again and again, Jerusalem is a sacred city whose very sacredness has engendered terrible tragedy. In this fascinating volume, Karen Armstrong, author of the highly praised A History of God, traces the history of how Jews, Christians, and Muslims have all laid claim to Jerusalem as their holy place, and how three radically different concepts of holiness have shaped and scarred the city for thousands of years.

Armstrong unfolds a complex story of spiritual upheaval and political transformation--from King David's capital to an administrative outpost of the Roman Empire, from the cosmopolitan city sanctified by Christ to the spiritual center conquered and glorified by Muslims, from the gleaming prize of European Crusaders to the bullet-ridden symbol of the present-day Arab-Israeli conflict. 

Written with grace and clarity, the product of years of meticulous research, Jerusalem combines the pageant of history with the profundity of searching spiritual analysis. Like Karen Armstrong's A History of God, Jerusalem is a book for the ages.

The epic history of three thousand years of faith, fanaticism, bloodshed, and coexistence, from King David to the 21st century, from the birth of Judaism, Christianity, and Islam to the Israel-Palestine conflict, from thebestselling author of The Romanovs • "Impossible to put down…. Vastly enjoyable." —The New York Times Book Review
 
How did this small, remote town become the Holy City, the “center of the world” and now the key to peace in the Middle East? In a gripping narrative, Simon Sebag Montefiore reveals this ever-changing city in its many incarnations, bringing every epoch and character blazingly to life. Jerusalem’s biography is told through the wars, love affairs, and revelations of the men and women who created, destroyed, chronicled and believed in Jerusalem. As well as the many ordinary Jerusalemites who have left their mark on the city, its cast varies from Solomon, Saladin and Suleiman the Magnificent to Cleopatra, Caligula and Churchill; from Abraham to Jesus and Muhammad; from the ancient world of Jezebel, Nebuchadnezzar, Herod and Nero to the modern times of the Kaiser, Disraeli, Mark Twain, Lincoln, Rasputin, Lawrence of Arabia and Moshe Dayan.
 
In this masterful narrative, Simon Sebag Montefiore brings the holy city to life and draws on the latest scholarship, his own family history, and a lifetime of study to show that the story of Jerusalem is truly the story of the world.

A landmark history of one hundred years of war waged against the Palestinians from the foremost US historian of the Middle East, told through pivotal events and family history

In 1899, Yusuf Diya al-Khalidi, mayor of Jerusalem, alarmed by the Zionist call to create a Jewish national home in Palestine, wrote a letter aimed at Theodore Herzl: the country had an indigenous people who would not easily accept their own displacement. He warned of the perils ahead, ending his note, “in the name of God, let Palestine be left alone.” Thus Rashid Khalidi, al-Khalidi’s great-great-nephew, begins this sweeping history, the first general account of the conflict told from an explicitly Palestinian perspective.

Drawing on a wealth of untapped archival materials and the reports of generations of family members—mayors, judges, scholars, diplomats, and journalists—The Hundred Years' War on Palestine upends accepted interpretations of the conflict, which tend, at best, to describe a tragic clash between two peoples with claims to the same territory. Instead, Khalidi traces a hundred years of colonial war on the Palestinians, waged first by the Zionist movement and then Israel, but backed by Britain and the United States, the great powers of the age. He highlights the key episodes in this colonial campaign, from the 1917 Balfour Declaration to the destruction of Palestine in 1948, from Israel’s 1982 invasion of Lebanon to the endless and futile peace process.

Original, authoritative, and important, The Hundred Years' War on Palestine is not a chronicle of victimization, nor does it whitewash the mistakes of Palestinian leaders or deny the emergence of national movements on both sides. In reevaluating the forces arrayed against the Palestinians, it offers an illuminating new view of a conflict that continues to this day.

A frank and entertaining memoir, from the daughter of Edward Said, about growing up second-generation Arab American and struggling with that identity.

The daughter of a prominent Palestinian father and a sophisticated Lebanese mother, Najla Said grew up in New York City, confused and conflicted about her cultural background and identity. Said knew that her parents identified deeply with their homelands, but growing up in a Manhattan world that was defined largely by class and conformity, she felt unsure about who she was supposed to be, and was often in denial of the differences she sensed between her family and those around her. The fact that her father was the famous intellectual and outspoken Palestinian advocate Edward Said only made things more complicated. She may have been born a Palestinian Lebanese American, but in Said’s mind she grew up first as a WASP, having been baptized Episcopalian in Boston and attending the wealthy Upper East Side girls’ school Chapin, then as a teenage Jew, essentially denying her true roots, even to herself—until, ultimately, the psychological toll of all this self-hatred began to threaten her health.

As she grew older, making increased visits to Palestine and Beirut, Said’s worldview shifted. The attacks on the World Trade Center, and some of the ways in which Americans responded, finally made it impossible for Said to continue to pick and choose her identity, forcing her to see herself and her passions more clearly. Today, she has become an important voice for second-generation Arab Americans nationwide.

The book that is providing a storm of controversy, from ‘Israel’s bravest historian’ (John Pilger)

Renowned Israeli historian, Ilan Pappe's groundbreaking work on the formation of the State of Israel.

'Along with the late Edward Said, Ilan Pappe is the most eloquent writer of Palestinian history.' NEW STATESMAN

Between 1947 and 1949, over 400 Palestinian villages were deliberately destroyed, civilians were massacred and around a million men, women, and children were expelled from their homes at gunpoint.

Denied for almost six decades, had it happened today it could only have been called 'ethnic cleansing'. Decisively debunking the myth that the Palestinian population left of their own accord in the course of this war, Ilan Pappe offers impressive archival evidence to demonstrate that, from its very inception, a central plank in Israel’s founding ideology was the forcible removal of the indigenous population. Indispensable for anyone interested in the current crisis in the Middle East.

***

'Ilan Pappe is Israel's bravest, most principled, most incisive historian.' JOHN PILGER

'Pappe has opened up an important new line of inquiry into the vast and fateful subject of the Palestinian refugees. His book is rewarding in other ways. It has at times an elegiac, even sentimental, character, recalling the lost, obliterated life of the Palestinian Arabs and imagining or regretting what Pappe believes could have been a better land of Palestine.'TIMES LITERARY SUPPLEMENT

'A major intervention in an argument that will, and must, continue. There's no hope of lasting Middle East peace while the ghosts of 1948 still walk.' INDEPENDENT

The sequel to the acclaimed Gaza in Crisis from world-famous political analyst Noam Chomsky and Middle East historian Ilan Pappé.
 
Operation Protective Edge, Israel’s 2014 assault on Gaza, left thousands of Palestinians dead and cleared the way for another Israeli land grab. The need to stand in solidarity with Palestinians has never been greater. Ilan Pappé and Noam Chomsky, two leading voices in the struggle to liberate Palestine, discuss the road ahead for Palestinians and how the international community can pressure Israel to end its human rights abuses against the people of Palestine.
 
Praise for Gaza in Crisis by Noam Chomsky and Ilan Pappé
 
“This sober and unflinching analysis should be read and reckoned with by anyone concerned with practicable change in the long-suffering region.” —Publishers Weekly
 
“Both authors perform fiercely accurate deconstructions of official rhetoric.” —The Guardian
 
Praise for Noam Chomsky . . .
 
“Chomsky is a global phenomenon . . . perhaps the most widely read American voice on foreign policy on the planet.” —The New York Times Book Review
 
“One of the radical heroes of our age . . . a towering intellect . . . powerful, always provocative.” —The Guardian
 
. . . and Ilan Pappé
 
“Ilan Pappé is Israel’s bravest, most principled, most incisive historian.” —John Pilger, journalist, writer, and filmmaker
 
“Along with the late Edward Said, Ilan Pappé is the most eloquent writer of Palestinian history.” —New Statesman