Color Print: 590/- BDT (Please Contact us for color print)

Make your ideas look awesome, without relying on a designer. Learn how to design beautiful user interfaces by yourself using specific tactics explained from a developer's point-of-view.

Color Print:590/- BDT (Please Contact us for color print)

Color Print: 580/- BDT (Please Contact us for color print)

Improve your skills and be more confident! Master UI Design Elements is focused on straight-to-the point actionable tips where you can apply in your everyday design decisions. Discover process and new ways to work I share what it takes to be a designer and how to take your skills to the next level. Everything from basic design theory to the mindset that you need to have.

Color Print: 740/- BDT (Please Contact us for color print)

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions at the right time and on the right device.

This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences.

• Learn how the anatomy of a great story can make a difference in product design
• Explore how traditional storytelling principles, tools, and methods relate to key product design aspects
• Understand how purposeful storytelling helps tell the right story and move people into action
• Use storytelling principles to tell, sell, and present your work

In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most inspiring work yet, with ten simple rules for how to stay creative, focused, and true to yourself—for life.

The creative life is not a linear journey to a finish line, it’s a loop—so find a daily routine, because today is the only day that matters. Disconnect from the world to connect with yourself—sometimes you just have to switch into airplane mode. Keep Going celebrates getting outdoors and taking a walk (as director Ingmar Bergman told his daughter, ”The demons hate fresh air”). Pay attention, and especially pay attention to what you pay attention to. Worry less about getting things done, and more about the worth of what you’re doing. Instead of focusing on making your mark, work to leave things better than you found them.

Keep Going and its timeless, practical, and ethical principles are for anyone trying to sustain a meaningful and productive life.

In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey―getting known.

Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery―let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.

In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity― what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing―and the dangers of oversharing―to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.

Color Print: 590/- BDT (Please Contact us for color print)

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

• Define and validate your target users through provisional personas and customer discovery techniques
• Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
• Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
• Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Color Print: 640/- BDT (Please Contact us for color print)

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.

You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems.

With this book, you'll learn:

• How to design the right things by understanding value, diagnostics, and probability
• How to conduct UX research and analysis without the luxury of time or money
• The most important aspects of common digital business models
• Methods for getting things done under less-than-ideal circumstances
• How to avoid common pitfalls caused by inexperience

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.

This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.

Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist

Too often, startups spend months (or years) building a product only to struggle with traction once they launch. This struggle has startups trying random tactics - some ads, a blog post or two - in an unstructured way that leads to failure. Traction shows readers how to systematically approach marketing, and covers how successful businesses have grown through each of the following channels:

Viral Marketing
Public Relations (PR)
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Engineering as Marketing
Target Market Blogs
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building

This book draws on interviews we conducted with the following individuals:
Jimmy Wales, Co-founder of Wikipedia
Alexis Ohanian, Co-founder of reddit
Eric Ries, Author of The Lean Startup
Sam Yagan, Co-founder of OkCupid and CEO of Match.com
Jason Cohen, Founder of WP Engine
Chris Fralic, Partner at First Round Capital
Rand Fishkin, Founder of SEOmoz
Noah Kagan, Founder of AppSumo
Jason Kincaid, Blogger at TechCrunch
Alex Pachikov, Co-founder of Evernote
Ryan Holiday, Exec at American Apparel
Andrew Warner, Founder of Mixergy
Garry Tan, Partner at Y Combinator
and many more.