Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyers’ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

Over the course of twenty-two letters, author Allison Trowbridge addresses a wide range of practical issues and ties them to larger concerns such as identity, loss, social impact as a lifestyle, wisdom in the ordinary moments, and the profound way God’s work is realized in how we live every day. Subtly weaving in today’s pressing social concerns—from poverty in our neighborhoods to human trafficking across the globe—Twenty-Two will inspire a greater sense of mission and a passion to live more fully as young women embark on their own remarkable journeys.

Allison Trowbridge harnesses the power of story in a series of letters to an imagined young woman wrestling with the questions that arise as she stands on the precipice of adulthood.

Never in history has a young woman had so many options before her, yet never has she had less direction or guidance on what to do with them. A woman at the precipice of adulthood often finds herself with more questions than answers, with more disenchantment than direction.

Meet Ove. He’s a curmudgeon—the kind of man who points at people he dislikes as if they were burglars caught outside his bedroom window. He has staunch principles, strict routines, and a short fuse. People call him “the bitter neighbor from hell.” But must Ove be bitter just because he doesn’t walk around with a smile plastered to his face all the time?

Behind the cranky exterior there is a story and a sadness. So when one November morning a chatty young couple with two chatty young daughters move in next door and accidentally flatten Ove’s mailbox, it is the lead-in to a comical and heartwarming tale of unkempt cats, unexpected friendship, and the ancient art of backing up a U-Haul. All of which will change one cranky old man and a local residents’ association to their very foundations.

Fredrik Backman’s beloved first novel about the angry old man next door is a thoughtful exploration of the profound impact one life has on countless others. “If there was an award for ‘Most Charming Book of the Year,’ this first novel by a Swedish blogger-turned-overnight-sensation would win hands down”

Feyre has returned to the Spring Court, determined to gather information on Tamlin's maneuverings and the invading king threatening to bring Prythian to its knees. But to do so she must play a deadly game of deceit-and one slip may spell doom not only for Feyre, but for her world as well.

As war bears down upon them all, Feyre must decide who to trust amongst the dazzling and lethal High Lords-and hunt for allies in unexpected places.

In this thrilling third book in the #1 New York Times and USA Today bestselling series from Sarah J. Maas, the earth will be painted red as mighty armies grapple for power over the one thing that could destroy them all.

When nineteen-year-old huntress Feyre kills a wolf in the woods, a terrifying creature arrives to demand retribution. Dragged to a treacherous magical land she knows about only from legends, Feyre discovers that her captor is not truly a beast, but one of the lethal, immortal faeries who once ruled her world.

At least, he's not a beast all the time.

As she adapts to her new home, her feelings for the faerie, Tamlin, transform from icy hostility into a fiery passion that burns through every lie she's been told about the beautiful, dangerous world of the Fae. But something is not right in the faerie lands. An ancient, wicked shadow is growing, and Feyre must find a way to stop it, or doom Tamlin-and his world-forever.

From bestselling author Sarah J. Maas comes a seductive, breathtaking book that blends romance, adventure, and faerie lore into an unforgettable read.

“Rattling, heartbreaking, and ultimately beautiful, the too-young Dr. Kalanithi’s memoir is proof that the dying are the ones who have the most to teach us about life.”—Atul Gawande

“Thanks to When Breath Becomes Air, those of us who never met Paul Kalanithi will both mourn his death and benefit from his life. This is one of a handful of books I consider to be a universal donor—I would recommend it to anyone, everyone.”—Ann Patchett

“Inspiring . . . Kalanithi strives to define his dual role as physician and patient, and he weighs in on such topics as what makes life meaningful and how one determines what is most important when little time is left. . . . This deeply moving memoir reveals how much can be achieved through service and gratitude when a life is courageously and resiliently lived.”—Publishers Weekly

“A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity . . . Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former.”—Kirkus Reviews (starred review)

“[A] moving and penetrating memoir . . . This eloquent, heartfelt meditation on the choices that make live worth living, even as death looms, will prompt readers to contemplate their own values and mortality.”—Booklist

“Dr. Kalanithi describes, clearly and simply, and entirely without self-pity, his journey from innocent medical student to professionally detached and all-powerful neurosurgeon to helpless patient, dying from cancer. Every doctor should read this book—written by a member of our own tribe, it helps us understand and overcome the barriers we all erect between ourselves and our patients as soon as we are out of medical school.”

Iran is a land of contradictions. It is an Islamic republic, but one in which only 1.4 percent of the population attend Friday prayers. Iran's religious culture encompasses the most censorious and dogmatic Shi'a Muslim clerics in the world, yet its poetry insistently dwells on the joys of life: wine, beauty, sex. Iranian women are subject to one of the most restrictive dress codes in the Islamic world, but make up nearly 60 percent of the student population of the nation's universities.

In A History of Iran, acclaimed historian Michael Axworthy chronicles the rich history of this complex nation from the Achaemenid Empire of sixth century BC to the revolution of 1979 to today, including a close look at Iran's ongoing attempts to become a nuclear power. A History of Iran offers general readers an essential guide to understanding this volatile nation, which is once again at the center of the world's attention.

The jagged peaks of the Caucasus Mountains have hosted a rich history of diverse nations, valuable trade, and incessant warfare. But today the region is best known for atrocities in Chechnya and the 2008 war between Russia and Georgia.

In Let Our Fame Be Great, journalist and Russian expert Oliver Bullough explores the fascinating cultural crossroads of the Caucasus, where Europe, Asia, and the Middle East intersect. Traveling through its history, Bullough tracks down the nations dispersed by the region's last two hundred years of brutal warfare. Filled with a compelling mix of archival research and oral history, Let Our Fame Be Great recounts the tenacious survival of peoples who have been relentlessly invaded and persecuted and yet woefully overlooked.