Color Print: 1390/- BDT (Please Contact us for color print)

Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.

The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.

• Explains how to create usable products that are still original, creative, and unique
• A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user
• Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively
• Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users

Practice your product design and UX skills. Prepare for your next job interview.

Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM.

Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles.

Today top companies are looking for business-minded designers who are not just focused on visuals. With this book, you can practice this kind of mindset, prepare for job interviews, learn how to interview other designers and find concepts for projects for your portfolio.

What will you learn from this book:

• Prepare for the design interview — prepare for the design exercise and learn more about how tech companies hire product designers.
• Improve your portfolio — use product challenges to showcase in your portfolio instead of unsolicited visual redesigns.
• Step up your design career — practice your product design skills to become a better designer and prepare for your next career move.
• Interview designers — learn how to interview designers to evaluate their skills in the most efficient and scalable way.

What’s inside?

• A 7-step framework for solving product design exercises
• 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc.
• 5 full solutions for product design exercises
• 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.

Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.

WHAT'S NEW IN THE SECOND EDITION?

While the mindset and methods of research haven't changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.

THIS BOOK EXPLORES:

• Frameworks for designing a thorough research process for your product
• Approaches to gain alignment around shared goals through stakeholder interviews 
• How to conduct and build best practices for effective user interviews 
• How quickly run affordable tests to clarify big questions 
• Essential and methods for gathering and assessing quantitative data 

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features

• A dive-in-anywhere book that offers practical advice and topical examples.
• Thought triggers, exercises and scenarios to test your knowledge of UX research.
• Workshop ideas to build a development team’s UX maturity.
• War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

What if you could master UX design, a skill that is becoming more and more demanded from more and more companies?

Imagine how your work and life could change, and how much fun you'll have while enjoying the journey.

“UX designer” is quickly becoming one of the most sought-after job titles in tech. Being a UX designer is rewarding, challenging, lucrative and interesting.

A UX designer requires an impressive mix of creative, technical, and social skills. You need to be as comfortable with Adobe and Sketch as you are with interacting with a live group of users and analyzing their interactions with your mockups, prototypes, and wireframes.

It’s certainly not an easy job, but if you love the work you won’t care that it’s challenging.

This book provide you EVERY information to master UX design, the only thing you need to start are:

• Passion — UX design should feel not just like a hobby or even a career path, but a calling. You should be genuinely fascinated by the subject

• Empathy — To design great products you need to be able to feel the users’ pain and frustration. You need to be able to put yourself in their shoes to understand why something isn’t working for them, even though for you it may seem fine.

• Self-Starting – You are going to need to train yourself in various areas and learn to work on your own for a while to figure things out and build your portfolio

• Genuine Interest in Technology – This almost goes without saying, but just in case…you do need to have a love of technology and, in particular, the way humans interact with technology

But let’s get deep into the chapters of this guide:

• Understanding you are not the user, involving them helps you to master your products

• The 27 UX design fundamentals to follow and check in every single project

• The design process (form sketching to design specifications)

• Lean UX vs Agile UX

• The 5 visual design principles

• Behavioral UX data

• The 4 UX optimization steps

...and much more!

EVERY object you ever purchased was guided by user experience. Companies are now realizing that and looking for professionals that could help them.

Change your career for ever and become a user experience designer purchasing and studying this practical and complete guide! Scroll up and add it to cart now!

Color Print: 580/- BDT (Please Contact us for color print)

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.

• Learn what it takes to ask good research questions
• Know when to use quantitative and qualitative research methods
• Explore the logistics and details of coordinating a research session
• Use softer skills to make research seem natural to participants
• Learn tools and approaches to uncover meaning in your raw data
• Communicate your findings with a framework and structure

Color Print: 640/- BDT (Please Contact us for color print)

"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography

The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

This revised edition includes forty-eight pages of new content with the latest information on:

• style sheets for print and the web
• the use of ornaments and captions
• lining and non-lining numerals
• the use of small caps and enlarged capitals
• mixing typefaces
• font formats and font licensing

Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.

Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Color Print: 620/- BDT (Please Contact us for color print)

Learn a logic-driven approach to design intuitive, accessible, and beautiful interfaces using quick and practical guidelines. Interface design is hard. Having endless design possibilities sounds great in theory, but in practice, it can be frustrating and time consuming.

With so many options to choose from regarding layout, spacing, typography, and colour, making design decisions can be overwhelming. When you add usability, accessibility, and psychology to the mix, it gets even harder.

Luckily, UI design doesn't have to be so hard. Over the years, I've realised that most of my visual and interaction design decisions are governed by a system of logical rules. Not artistic flair or magical intuition, just simple rules.

Sure, artistic talent helps, but a lot of what makes up an intuitive, accessible, and beautiful interface design can be learned. Having a system of logical rules helps you efficiently make informed design decisions. Without a logical system, you're just using gut feeling to move stuff around until it looks pretty.

I love rules and logic, but design decisions are rarely black and white. Rather than strict rules that you must follow, think of the advice in this book as helpful guidelines that work well in most cases.

I wish I'd known these guidelines when I first started out. They're a culmination of nearly 2 decades working as a product designer on products used by millions of people. My hope is that they'll help you gain years of experience in a matter of hours.

Are you longing to experience a more intimate and loving relationship with Allah?

Do your imperfections leave you feeling unworthy of love from a perfect Creator? Has your holy journey left you with more questions than answers? Internationally acclaimed, award-winning author, A. Helwa, has inspired over half a million readers with her passionate and poetic approach to faith. Now she’s here to show you how to unlock your spiritual potential and unveil your true purpose.

Secrets of Divine Love draws upon spiritual secrets of the Qur’an, ancient mystical poetry, and stories from the world’s greatest prophets and spiritual masters to help you reignite your faith, overcome your doubts, and deepen your connection with God.

Through the use of scientific evidence, practical exercises, and guided meditations, you will develop the tools and awareness needed to discern and overcome the negative inner critic that prevents you from experiencing God’s all-encompassing love. The passages in this book serve as a compass and guiding light that returns you to the source of divine peace and surrender.

Through the principles and practices of Islam, you will learn how to unlock your spiritual potential and unveil your divine purpose. Secrets of Divine Love uses a rational, yet heart-based approach towards the Qur’an that not only enlightens the mind, but inspires the soul towards deeper intimacy with God.

Secrets of Divine Love: A Spiritual Journey into the Heart of Islam is an inspiring guide that will lead you towards the hidden meaning of the Qur'an through passion and joy. Written with care and precision, Helwa’s metaphoric insights invite you on her earnest search for truth and understanding. By accessing the inner workings of Islamic tradition, your struggles in faith will be met with a deeper connection to Allah rooted in compassion.

In Secrets of Divine Love, you’ll discover:

• Who God is and how He unconditionally loves you exactly as you are.
• Why you were created and what your Divine purpose is.
• How God has already given you everything you need to reach Him.
• How to master your ego and awaken your heart.
• How to have an intimate relationship with a transcendent God.
• How your distractions during prayer can help you get closer to God.
• How to repent in a way that transforms your sins into good deeds.
• How to polish the mirror of your heart and experience God everywhere.
• Why death is not the end, but the beginning of eternal life.
• Why you were made for more than dying and going to heaven.
• How distractions during your daily devotions can surprisingly bring you closer to God, and much, much more!

Secrets of Divine Love guides readers, no matter their religious background, through the teachings of the Prophet Muhammad (pbuh), Rumi, and other luminaries. If you like theology backed by modern science and psychology, instructions for contemporary Muslims, and motivational lessons from the Qur’an, then you’ll adore A. Helwa’s insightful book.

Buy Secrets of Divine Love to begin your journey back to your Creator today!