With a close and studied reading of the major religious texts, Christopher Hitchens documents the ways in which religion is a man-made wish, a cause of dangerous sexual repression, and a distortion of our origins in the cosmos. With eloquent clarity, Hitchens frames the argument for a more secular life based on science and reason, in which hell is replaced by the Hubble Telescope's awesome view of the universe, and Moses and the burning bush give way to the beauty and symmetry of the double helix.

In the tradition of Bertrand Russell's Why I Am Not a Christian and Sam Harris's The End of Faith, Christopher Hitchens makes the ultimate case against religion.

Winner of the Michael L. Printz Award • A Los Angeles Times Book Prize Finalist • A New York Times Bestseller • A USA Today Bestseller • NPR’s Top Ten Best-Ever Teen Novels • TIME magazine’s 100 Best Young Adult Novels of All Time • A PBS Great American Read Selection • Millions of copies sold!
 
First drink. First prank. First friend. First love.

Last words.
 
Miles Halter is fascinated by famous last words—and tired of his safe life at home. He leaves for boarding school to seek what the dying poet François Rabelais called the “Great Perhaps.” Much awaits Miles at Culver Creek, including Alaska Young, who will pull Miles into her labyrinth and catapult him into the Great Perhaps.

Looking for Alaska brilliantly chronicles the indelible impact one life can have on another. A modern classic, this stunning debut marked #1 bestselling author John Green’s arrival as a groundbreaking new voice in contemporary fiction.

𝗦𝗶𝘇𝗲 :-  𝗠, 𝗟, 𝗫𝗟

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L- 3pcs

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𝗦𝗶𝘇𝗲 :-  𝗠, 𝗟, 𝗫𝗟

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𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲:

M- 1pc

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XL- 2pcs

𝗦𝗶𝘇𝗲 :-  𝗠, 𝗟, 𝗫𝗟

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Size-L        Length-42         Chest-42

Size-XL      Length-44         Chest-44

𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲:

L- 1 pcs

XL- 2pcs

Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Color Print: 420/- BDT (Please Contact us for color print)

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You’ll learn:

• How aesthetically pleasing design creates positive responses
• The principles from psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
• Ethical implications of using psychology in design
• A framework for applying these principles

Color Print: 1440/- BDT (Please Contact us for color print)

The essential interaction design guide, fully revised and updated for the mobile age

About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts.

The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers.

Updated information includes:

• Contemporary interface, interaction, and product design methods
• Design for mobile platforms and consumer electronics
• State-of-the-art interface recommendations and up-to-date examples
• Updated Goal-Directed Design methodology

Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

DESCRIPTION ABOUT THE BOOK UX and UI Strategy: A step by step Guide on UX and UI design This book analyzes how Don Norman originated the word “User Experience Design” in the 1990s and it means a person’s perception or feeling towards using a product, service, website or software. Steps on how to develop user experience includes: User interface (UI) is the process by which users (people) interact with a product or service. The UI includes hardware and software components. User interface exists for various processes and provides a means of input and output. The following are the basic procedural steps of user interface design. The steps are namely. • Study the idea of the products and design requirements • Do research on potential end-users, study and analyze them • Locate a group of people matching end users • Create use cases and test the cases • Create paper demonstration What a user feels would depend on the way an organization has designed its user experience to fit the user’s needs and expectation, an organization looks at the patterns, habits and behavior of users to make their experience better. UX design is all encompassing in the sense that it covers various fields such as psychology, computer science, statistics, and graphic design. A great user experience has to be useful, usable and desirable. Essential rules for UX Design such as design for users, provide absolute clarity, give users control, predict, then adapt etc. The design thinking process such as: • User centricity and empathy • Collaboration • Ideation • Experimentation and Iteration • A bias towards action The roles of UX designers as well as the misconceptions of UI and UX. UI is actually a subset of UX, UX goes beyond designing to ensure organizations fit into the shoes of consumers or users by carrying out surveys and interviews to know their needs in order to design what will solve their problem and meet their needs.